New Internationalist had been publishing its informative, critical journalism about global inequality and justice since the 1970s. As the internet started to seriously impact print-based publications, the team realised they needed a compelling new design and reimagined content to give themselves a chance of retaining and growing their audiences.
We created a co-operative society which is run by the editorial staff but owned by the community of supporters and readers (modelled this on the way German daily newspaper Tageszeitung is structured). That community invested an amazing £700,000 in 2017 which provided working capital to invest and had the added benefit of promoting themselves to a whole new generation for whom their writing was fresh, vibrant and urgent. They even went back to the community and raised a further £300,000 during the pandemic when advertising revenues took a nosedive across the board.